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Why Video Game Adaptations are Hollywood’s Next Cash Cow

Why Video Game Adaptations are Hollywood’s Next Cash Cow

The intersection between “gamers” and film and TV enthusiasts is as close to a circle as the most competent draftsman could conjure. It is strange, then, that Hollywood producers and executives have struggled to competently capitalize on this ready made market. For decades, the prevailing and somewhat successful strategy was to commission game studios and developers to create a tie-in video game to release day and date, with its live action counterpart. The idea being that the hype surrounding the release of the film, usually on opening weekends, would propel the licensed video game to similar sales numbers and maybe even critical acclaim.

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